Work wear for kids

We created a line of workwear for some of the most dangerous jobs on the planet in kids’ sizes, to expose the different industries use of child labor, and to shine a light on the hazardous conditions that the children face every day.

Three items for three industries. The features and design choices for the different items told the story of the dangers that the children face in their industries.

We launched our collection in the same way any other kids’ fashion brand would – by opening a showroom in the most family-friendly neighborhood of Stockholm. Right next to many other premium kids’ brands.

We created an e-commerce site where people could donate to the cause, learn more about the issue and even shop the capsule collection as you would on any other fashion website. The prices of the items represented the annual earnings of the child workers in the different industries.