Online grooming crimes have increased by over 80% in just four years and 41% of perpetrators approach children through gaming platforms. To raise awareness on a modern day problem, ChildX used a traditional way to portray criminals and created police sketches of gaming avatars perpetrators hide behind. The sketches were turned into a poster campaign that sparked national debate, earned coverage on Sweden’s ”Most Wanted” show Efterlyst and helped push online safety onto the political agenda.