The Job 7 Out of 10 Didn’t Want

In a survey conducted by Opinion, 7 out of 10 respondents said that McDonald's would be the last place they could imagine working. Why? Because young people perceive McDonald's as stressful. But according to one of the world's leading experts on stress, stress can actually have a positive effect on many of us. In fact, 80% of McDonald's employees highlighted stress management as one of the most valuable skills they'd learned on the job. This insight laid the foundation for one of Norway's most talked-about campaigns of 2023.