The Golden M

The 90s are finally back in style, including the iconic ‘curtains’ hairdo. It just so happens that the hairstyle looks exactly like another icon, the McDonald’s Golden Arches.

To celebrate the comeback of the ‘do, McDonald’s decided to hijack it and pay tribute to all their subliminal ambassadors. To do this, they launched a barber shop, with only one style on the menu. McDonald’s also rewarded everyone who had the ‘do by letting them use it to unlock Big Macs in their app, with the help of Artificial Intelligence.

RESULT

600 000 000 unique media impressions 6 000 000 USD earned media value During the campaign month, McDonald’s outperformed their fast food competitors on sales and visits by +5,4% and +2,3 respectively 120+ publications picked up the news about the barber shop. It was brought up by some of the largest newspapers including The Independent, Fox News, New York Post, Vanity Fair and Bored Panda, among others The campaign was featured in one of the world’s biggest talk shows, The Late Late Show with James.