Skins for Charity

Ronald McDonald House Charity is a non-profit that finances homes near hospitals for families with seriously ill children. Nowadays, gaming is an important part of everyday life for the sick children living at the houses. For 2021’s yearly fundraiser, we collaborated with Sweden’s biggest E-sports stars in a unique charity auction held at Stockholms Auktionsverk, the world’s oldest auction house. CS:GO stars Olofmeister, f0rest, GeT_RiGhT, Nessa, fragaria, Niffonen, Jaegarn and friberg donated some of their most sought after skins – all proceeds went to RMHC.

Results:

Skins sold for 274% above their market value. Donations up 660% during December 2021 (compared to Dec -20). 10 million+ earned media impressions.