Signs of the times

For UN Women Sweden, we created Signs of the Times — a campaign that exposes a hard truth: true gender equality has yet to be achieved. To prove this, we placed archival images of protest signs side by side with modern ones, showing identical messages, but with a gap that was sometimes nearly 100 years apart. These images led to our campaign website, where visitors could download historical signs, some nearly a century old, to use in today’s protest and support UN Women’s work towards global equality.