Searching for superfan

To celebrate its return, we launched a three-part mockumentary series that follows our quest to find McWrap’s most devoted fan the Instagram account @gemigwrap. In this series we honor the fan loyalty that brought McWrap back to the menu. The campaign captures the spirit of nostalgia and community passion for iconic products. ”Searching for superfan” not only documents the search but also highlights the creative ways fans have expressed their love for McWrap. Ultimately, McWrap’s comeback proves that when communities rally together, even the forgotten can be revived.