Roblox

Challenge

adidas has always been a cultural force. From the '70s ballers to the '90s boarders, the three stripes have been a symbol of self-expression. But today's generation lives in a whole new world. Their playground is digital, immersive, and online. We realized that adidas needed to tap into their passion for digital identity and self-expression.

Idea

Bringing adidas to the most popular online platform: Roblox. We knew showing up wasn't enough. We had to empower the community to express themselves. The adidas Outfit Creator was our tool: a platform that lets users curate their digital identity with iconic adidas style, connecting the virtual and physical worlds.

Results

With over 2 million visits, each averaging 4.17 minutes of active engagement, we've accumulated more than 139,000 hours of meaningful brand interaction so far. It was brought up by some of the largest publications including Vogue Business, Hypebeast and