McDonald’s has always built their burgers in the same way: with a top bun, and a bottom bun. But as a company celebrating diversity – just like Copenhagen Pride does – perhaps it was time to do something a little less straight.

The idea

Being a proud sponsor of Copenhagen Pride, McDonald’s Denmark introduced a new type of burger on the day of the parade; Pride Buns. In all of McDonald’s restaurants in Copenhagen, burgers were built with two bottom buns – or two top buns! Because two of the same kind are also a great match.

Winner of Best Pride celebration

– TV 2 Denmark