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MCDONALD'S![]()
Ourfood,yourquestions
McDonald’s has struggled for years with declining food quality perceptions and low company trust. In 2017, McDonald’s Finland decided to take the issue by the horns and launched a local trust and quality program called Our Food, Your Questions. With the help of NORD DDB, McDonald’s increased their local food quality perception score by 29% and company trust score by 35% within a year of the program launch.