Some McDonald’s restaurants in Sweden have beehives on their rooftops. To celebrate the initiative which is part of McDonald’s Swedens sustainability work, NORD DDB created what could be the world’s smallest McDonald’s – a fully functioning beehive.
The McHive was designed and built by award winning set designer Nicklas Nilsson. It was auctioned out on 21 May during a charity fund raiser for Ronald McDonald house charites and sold for over 10.000 dollars. McHive earned press coverage in over 80 countries with 6 billion possible impressions worldwide.