Band t-shirts are more than just prints, they tell stories. They evoke memories of concerts and moments of deep connection to music, making fan culture around band merchandise so powerful. Wearing a band t-shirt signals your taste, membership in a community, and loyalty to an artist.
In the "Made to Order" campaign, McDonald’s iconic brand was blended with music fan culture through band t-shirts. Just as your favorite McDonald’s order represents passion and identity, band merch embodies the same values. The activation allowed festival-goers to print their “go-to-orders” on t-shirts that doubled as discount codes, transforming them into walking billboards. This innovative twist turned personal love for McDonald’s into a wearable statement, refreshing the fan merch phenomenon by putting food at its center.