Klarna x A$AP Rocky
Klarna x A$AP Rocky
Sweatpants, dirty t-shirts and worn-down slippers. Needless to say, the pandemic has had a terrible impact on the way we dress. To mark Klarna’s shift from a smoooth payment provider to a smoooth shopping platform, we launched Get Smoooth Again, a global campaign aimed to inspire consumers to rediscover their sense of style.
After spending almost two years in fashion hibernation and lockdown looks, the world is finally emerging from the pandemic. People are adjusting to switching their sweatpants for real pants – famed rapper and fashion icon A$AP Rocky included. So, who better to encourage people to drop their lockdown looks than A$AP Rocky, a fashion icon and global trendsetter.
We launched the global campaign with a hero film. We then followed up with a bunch of additional activities aimed at inspiring people to leave their lockdown looks behind. We raffled out vintage collections curated by A$AP Rocky, including the unique bathrobe he wore in the film. We let the hyped, Swedish designer duo Rave Review share their best upcycling tips, while global influencers shared their transformations from lockdown to smoooth on Instagram and TikTok. All this, just to help people get back in style.
The campaign with A$AP Rocky and Klarna took the world by storm. After 24 hours, the campaign had received one billion in earned impressions. And today, the news about the collaboration has been covered in 1700+ unique articles worldwide.
During the campaign and the rest of 2021, many in the US downloaded Klarna’s app. How many? 1.3 million people. Per month.
