To maintain our freedom, the Swedish Armed Forces are quite busy. They are developing next-gen fighter jets, modernizing their submarine fleet, contributing troops to NATO’s allied forces, donating guns, ammo and equipment worth billions of dollars to Ukraine, all while training new conscripts, specialist officers and the home guard – clearly too much to fit in one ad.
That’s why we decided to ”Tell, don’t show”, instead of ”Show, don’t tell”, in a series of short videos where we deepdive into the busy everyday schedule of the Swedish Armed Forces in action.