MCDONALD'S
DyslexiaTakeover

To give all Swedes a sense of what it feels like to live with dyslexia, McDonald’s made the invisible diagnosis visible for Dyslexia Awareness Day, October 4. The brand let its digital outdoor advertising nationwide and even the restaurant menu boards simulate what it feels like living with dyslexia.

McDonald’s is Sweden’s biggest promotor of reading thru Book Happy Meal. Over 15,5 million children’s books have been distributed via Happy Meal since 2001 in co-operation with Läsrörelsen (The Reading Movement). This year one of the books in the popular Happy Meal campaign has a dyslexia theme and gives the reader an understanding of what it’s like to grow up with reading disabilities.

worknordddbcontact
CPH
NORD DDB Cph Møntergade 1, 2nd floor 1116 Copenhagen
+45 3346 3000
HEL
NORD DDB Helsinki Vuorikatu 16 A 3 00100 Helsinki
CEO: +358 40 595 1607
OSL
NORD DDB Torggata 1c 0181 Oslo
+47 22 59 32 00
STO
NORD DDB Stockholm Torsgatan 19 Box 6016 102 31 Stockholm
+46 8 588 980 00