Stockholm local transportation authority SL wanted to promote a reduced new summer fare to young people 20-25 years.


By making use of the hugely popular internet meme ”doge”, SL managed to communicate with their young audience, while creating quite a stir in social media. Just a few days after the campaign went live, a big part of the posters went “missing”.

“The public transport in Sweden has gone all Doge!”

– 9GAG