When it comes to generating attention and share of voice, Škoda is fighting against giants. With Dashboard Billboards they out smarted brands like Volvo, Tesla and Audi, by turning their rear-view cameras into ad space for Škoda. This was a small campaign in every sense of the word that left a massive impact! Helping to generate over 100 000 visits to Škoda's website and 1,7 million impressions among other metrics, Dashboard Billboards proved that being smart is better than being big.