As part of their sustainability work, we created a new type of outdoor billboards for McDonald’s Sweden that double as bee hotels. The billboards are permanent installations made of wood with holes drilled in both the copy and the logo where wild bees can rest. All McDonald’s franchisees can order their own billboard Hotels and customize both size and messaging.

The initiative was inspired by franchisee Christina Richter, who started keeping beehives on the roof tops of her McDonald’s restaurants. With a billboard hotel, any franchisee can easily contribute to biodiversity.