The White House went into bizarro mode with Kellyanne Conway's comment about using “alternative facts” to support the lie that Donald Trump’s inauguration crowd was the biggest in American history. Swedish cake maker Delicato quickly posted an ad on Facebook making fun of the the bizarre post truth movement. Just days before Conway’s legendary claim, Sweden passed 10 million citizens. The ad quickly went viral and the print ad ran in FOKUS, the Swedish equivalent of TIME Magazine, the same week.